RVCA Clothing is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA Clothing is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA Clothing is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself. PM Tenore's intention from the very beginning has been to create a platform for RVCA Clothing which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP) - a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence. Established to promote the genuine integrity of RVCA's Clothing subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present. For RVCA Clothing, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close knit community. The above is from the RVCA Clothing website. K5 Boardshops and K5.com carry the best of RVCA Clothing, including RVCA Boardshorts and Trunks, RVCA Shorts, RVCA T-shirts, RVCA Men's and Womens Surf Clothing, RVCA Jeans and Pants. RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts - RVCA Boardshorts and T-Shirts.